Love Local 2026: Celebrating Ashby's Independent Businesses
Admin AshbyBID • February 17, 2026
Love Local 2026 ran from Monday 2 to Sunday 15 February. For two weeks, Ashby BID shone an online spotlight on the town's independent shops, cafés, services and brands through the Love Ashby social media channels. The aim was simple: remind people how much Ashby has to offer and encourage them to shop local in a quieter month.
What is Love Local?
Love Local is Ashby BID's February campaign celebrating the businesses that make Ashby de la Zouch special. It runs in the weeks around Valentine's Day, when many people are thinking about where to spend their money.
We featured local businesses on the Love Ashby Facebook and Instagram pages, showing off their products, services and the people behind them.
Why does February matter for Ashby businesses?
February is traditionally one of the quietest months on the high street. After the Christmas rush, footfall drops and many independents feel the pinch.
Love Local gives businesses a boost at exactly the right time. Love Ashby reaches more than 11,000 followers across Facebook and Instagram, so every feature puts a local business in front of thousands of residents and visitors.
Who was featured in Love Local 2026?
The campaign covered a mix of Ashby's independents, including:
- Shops and boutiques on Market Street, Bath Street and the mews
- Cafés, pubs and restaurants
- Hair, beauty and wellbeing businesses
- Local services and makers
How can I keep supporting local all year round?
Love Local might run in February, but supporting Ashby businesses is a year-round habit. Here are a few easy ways to help:
- Follow and share. Like, comment on and share posts from Love Ashby and your favourite businesses.
- Leave a review. A quick Google review makes a real difference to a small business.
- Choose local first. Pick up gifts, lunch or essentials in town before going online.